2025

Launched in 2025. We are new, we are fresh and we are not going away.

+€20m

As investors through time, we have funded startups with loans, equity and other instruments totalling +€20m.

“Unrealfund was designed to provide founders access to liquidity and a partnership that comes with the highest level of growth expertise.”

Christian Madsen, Founder

So, here's the story

In a world addicted to exits, we believe the most visionary thing you can do—is stay for as long as possible. Building great products that make a change in the world takes time. We have built €30 million ARR businesses. We have made big exits. But we have also tried burning out with ventures.

Whilst venture capital and PE are building ramps for exits, rollups and IPOs, somebody must take the initiative to build a home for the 97% who won’t benefit from subscribing to these ideals. Unrealfund is here to play the long game. We acquire enduring, cash-generating businesses, compound their value, and hold—calmly, patiently, relentlessly.

Don’t idolize exits. It’s cool to dare to reach bigger heights. Let’s make ‘the unreal’ ‘the inevitable’.

Our values

Stewardship over speculation

We buy to own, not to flip. Our job is to give calm, cash-generating businesses a stable home, protect what already works, and compound value over time. We respect the seller’s legacy and the people who keep the business running—time horizons measured in years, not quarters.

Work and life

We choose projects we’re proud to live with. Work and life aren’t competing lanes when the mission is meaningful; they’re the same road. We back companies and partners we’d happily spend weekends with, because shared purpose keeps standards high and energy steady.

Loyal relationships

Trust is an asset on the balance sheet. We keep terms simple, do what we say, and stay present after the ink dries. Sellers, operators, lenders, and customers get straight answers, fair treatment, and a partner who picks up the phone when things get messy.

Calm resilience

Compounding rewards consistency more than heroics. We value willpower, disciplined cash management, and boring excellence—the habits that survive market swings. When others chase noise, we keep building, patiently and relentlessly.