Some businesses don’t fit the noise. They’re steady, cash-generating, and loved by customers and teams. They sit between venture capital’s speed and private equity’s scale—often overlooked, rarely celebrated, and, most of all, illiquid. Owners carry most of the risk with few clean options to take chips off the table or plan succession without breaking what works.

Unrealfund exists to change that.
We add liquidity to an illiquid corner of the market and give good companies a long-term home. We invest in two ways—Microstakes and Macrostakes—and we operate with a simple promise: protect what already works, help the business compound, and keep timelines measured in years, not quarters.

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The problem we’re here to solve

• Great, calm companies lack options. They produce real cash, but they’re often “too calm for VC and too small for traditional PE.”
• Owners need flexibility. Sometimes that’s partial liquidity and a partner to professionalize. Sometimes it’s a full transition without drama.
• Continuity matters. People, customers, and brand reputation should stay intact through any transaction or growth phase.

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Our two investment paths

1) Microstakes (minority partnership)

Most relationships start here. We take a minority stake and support the founder’s preferred path:

• Compound and keep control. Reinvest profits, tighten operating cadence, and let compounding do its job.
• Accelerate when it’s right. If the plan is faster growth and, later, a sale, we’ll help build the motion that gets you there—without forcing a timeline.
• Option to grow the partnership. When the fit is strong, Microstakes can evolve into Macrostakes.

What this looks like in practice:

• Clean governance and aligned incentives.
• Clear, founder-friendly reporting.
• Hands-on help from our Revenue Partner Team—operators who can embed for 60–120 days as interim AEs to stand up pipeline, sharpen the sales process, and leave behind durable playbooks.

2) Macrostakes (majority or full acquisition)

When timing and alignment are right, we acquire the rest—or buy outright—and buy to hold. We keep the culture, protect the cash engine, and compound quietly. Our job is stewardship: patient capital, practical improvements, and respect for the legacy that made the business valuable in the first place.

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How we work (the first 90 days)

1. Listen & map reality. Customers, retention, pricing, product edges, and the few metrics that matter.
2. Stabilize the motion. Simple dashboards, weekly cadence, and a clear owner for each stage of the funnel.
3. Prove a small set of wins. A working pipeline, a tighter close process, or a clean handoff from sales to delivery—whatever moves the needle fastest.
4. Document & hand off. We write it down so it survives, with training for the team that will carry it forward.

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What we value

• Stewardship over speculation. We buy to own, not to flip.
• Work as life. Meaningful projects with people we’re proud to stand beside.
• Loyal relationships. Straight terms, steady communication, and we pick up the phone when it’s messy.
• Calm resilience. Boring excellence beats loud heroics. Consistency compounds.

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Who we partner with

• Profitable (or near-profitable) firms with repeat customers.
• Clear offerings and sensible pricing.
• Owners who care about people and reputation—and still want progress.
• B2B services, tech-enabled businesses, niche software, and similar calm operators.

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What you can expect

• Options, not pressure. Microstakes to start, Macrostakes when it makes sense.
• Operating help, not hype. Interim sales support, simple KPIs, and clean systems.
• A long-term home. We protect what works and compound patiently.

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If you run a steady, cash-generating company and want more flexibility—or you’re thinking about a transition that keeps your legacy intact—let’s talk. Unrealfund adds liquidity where it’s scarce and builds homes where good businesses can keep winning.

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